Some stories never end

Hannun

For Hannun’s reclaimed wood campaign, we built a narrative that goes beyond the material itself. We wanted to tell a story about memory, about the objects that accompany us, and how we can give them new life without losing their essence.

Through the eyes of a young woman emptying her grandparents’ home, we explored the emotional value of objects. Instead of leaving everything behind, she decides to transform reclaimed wood into a table, keeping her family’s legacy alive.

A campaign that reflects Hannun’s essence: rescuing materials with history and giving them a new life, proving that what has been lived never ends.